Last week, Assembly Members Evan Low (D–Cupertino) and Cristina Garcia (D–Los Angeles) introduced a bill that would require retailers to offer their toys and childcare products in a gender-neutral format.
Brick-and-mortar shops would have to display the majority of their products and clothing aimed at children in one undivided, unisex area on the sales floor. They’d also be barred from putting up signage that would indicate whether a product was intended for a boy or girl.
California-based retailers that sell children’s products online would also have to have a page on their website that offers these products in a general neutral fashion. The bill would allow retailers to title that section of their website “kids,” “unisex,” or “gender neutral.”
The bill is nearly identical to one that Low introduced last year, telling Politico at the time that he was hoping to create a more inclusive shopping experience. “This is an issue of children being able to express themselves without bias,” he said.