It’s often lumped in the ‘new age’ category with Gwyneth Paltrow’s raw food or Pete Evans’ paleo diet, but the natural eating movement is far from new.
In fact, its roots extend back to Nazi Germany — and beyond.
‘Leave our food as natural as possible’ was a slogan coined in 1942 by Nazi physician Werner Kollath.
“The Nazis were very concerned with regenerating the Aryan body, so they had this big push to get people into healthier lifestyles,” says Dr Corinna Treitel, associate professor of history at Washington University.